Self-publishing consists of the author publishing a book or other content without the involvement of the publisher.
In the act of self-publishing, the author is responsible for all aspects of the process, in the case of a book, including cover design, formatting, pricing, distribution, and communication of the work; he or she may perform these tasks himself or herself or outsource some or all of them to a company that provides these services.
The specific term self-publishing can be used in other contexts. However, this article will refer exclusively to books. Also, as there might be some confusion between the different terms used, it will not be superfluous to define and explain, albeit briefly, the different concepts.
Editing: adaptation of a text for publication.
This is the work that editors have always done. An author delivers a text to them, and they correct it, layout it, etc., i.e., they prepare it for final printing.
Printing: delivering the final text to the printer to turn it into a physical book.
At this point, it must be said that much of the self-publishing that is done today is for texts that become ebooks, and therefore not printed books.
Publishing: bringing a text to light to make it known, distribute it and promote it.
When the edition is complete, the text is published in one or more formats, such as audiobooks, printed books, ebooks, etc.
Co-publishing: when the author assumes part or all of the editing and printing costs.
In this case, the term refers more to the costs than to the activity itself, which is still carried out by a publisher. The publisher takes care of the editing and the author buys the books for an equal cost from the publisher and is responsible for publicizing, distributing, promoting, etc., at his own expense.
Self-publishing: as previously explained, this is when the publishing is done by the author himself.
In this case, the writer becomes the publisher, and, therefore, the distribution and promotion of his books are also on his account.
Self-publishing
Self-publishing has elements that play in its favor, for example, if an author can self-publish, by meeting all the requirements for an acceptable edition of their book, the cost they will have to assume for its publication can be zero.
They can publish physical (printed) books and sell them through self-publishing platforms, with the “print-on-demand” formula, whereby a reader orders the book, and a single copy is printed and sent to the reader’s home address through the same platform. It will be the author themselves who will have to take care of the promotion of their book so that it is visible and can reach potential readers.
If the writer cannot completely edit their book, they can always resort to editorial services for this purpose, to complete at affordable prices those steps that they cannot do by themselves, such as spelling correction, a correct layout, or the design of a cover.
Self-publishing involves extra work that some authors are not willing to do. For the writer who just wants to write and nothing more than write, the ideal possibility is still to have a publisher take care of everything, including distribution and promotion. However, for those who see themselves as capable of tackling promotional work on social networks or in other areas, self-publishing can be an assumable option, as long as they go to the minimum services that allow them to offer a decent edition.
For those who think that a publisher may take notice of their work, this will hardly happen if they see a sloppy and poor edition. This circumstance, by itself, will bias them against the author, because of the image they project… and no matter how wonderful his work may be.
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